Disability-inclusive marketing is built on the premise that marketing should represent and be accessible to all people with or without disabilities. Not only is including people with disabilities the right thing to do, but it also makes marketing more authentic.
CulTourData aims to boost the data and analytics skills of small and medium-sized tourism enterprises (SMEs) through a financial support scheme, leveraging synergies between tourism, culture, creativity and digital technology to develop more inclusive, sustainable and attractive products.
Brussels and Vienna, 17th December 2021. ENAT and Zero Project, the global initiative working for a world free of access barriers, have established a cooperation agreement to bring greater attention to policies and practices which can serve visitors with disabilities and other travellers with specific access requirements.
27.10.2021 EU announces the two 2022 European Capitals of Smart Tourism for their excellence as tourism destinations in accessibility, sustainability, digitalisation, and cultural heritage & creativity.
Report on the 3-day APEC Webinar, held in September and November 2021, and with extensive background information developed by Martin Heng for APEC, in support of tourism Micro, Small and Medium-sized enterprises (MSMEs).
In early 2021, IFC collaborated with the Society of Economic Journalists — Nepal and the National Federation of the Disabled — Nepal to carry out
a survey to explore the preparedness of Nepal’s hotels in catering to people with disabilities.
CulTourData aims to enhance data-driven cultural tourism across Europe. The project targets tourism SMEs in the European Capitals of Culture and helps them to use data analytics as part of their business strategy and create a business approach that combines tourism, culture, creativity and digital technology.