Leading Examples of Practices in Europe from the 2025 European Capital of Smart Tourism Competition
Torino Smart City Award Sculpture. Photo by Selvakumar Ramachandran.
Share on social media
Report prepared in 2025 for the European Commission, Directorate-General for Mobility and Transport (DG MOVE).
21 cities from 10 countries applied for the 2025 European Capital of Smart Tourism. In November 2024, Torino (Italy) was announced as the 2025 winner.
The 2025 collection of best practices has been derived from the applications that cities submitted to the competition. The report showcases a selection of best practices in each category (Accessibility, Sustainability, Digitalisation, Cultural Heritage and Creativity) and solely presents and relies on the data that the cities have submitted in their applications.
The purpose of this document is to enhance and facilitate the exchange of best practices in promoting innovative and smart measures and initiatives for tourism destinations in the EU Member States. The report aims at raising awareness about smart tourism tools, measures and projects, sharing the best practices in tourism implemented by cities and strengthening peer-to-peer learning and innovative development of tourism in the EU in general.
This report has been commissioned by the European Commission and prepared by Scholz & Friends Agenda Berlin GmbH European Office. The views and propositions expressed herein do not necessarily represent any official view of the European Commission.
Download the docunent from the European Commission Website in PDF format (30 MB)