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tourism value chain and beyond. The alliance calls on the European Union for action on key policy
experience. It will highlight the value of simplicity, functionality, and circularity of materials
. And this is where accessibility can be a key element and an added value that differentiates it from
on accessible tourism throughout the whole value chain of the tourism sector. This is a business
innovations being constantly developed around the whole value chain.” ENAT President, Anna Grazia Laura
the world. ENAT aims to bring about a fundamental change in the business mindset: to recognise the value
recommendations addressed to different stakeholders across the tourism value chain to help them
and beyond, and even more widely taken simply at face value. The technological development behind
on The value of accessibility in smart destinations Moderator: Jesús Hernández, Director of Accessibility
, the value of word-of-mouth recommendations is huge – and potentially hugely valuable to a tourism operator
