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European Senior Citizens’ Actions to Promote Exchange in Tourism - ESCAPE

27/11/2015 | 0 comments

ESCAPE logoThe ESCAPE project brings together 8 partners who have joined forces with the view to work on the enhancement of the existing tourist infrastructure and staff in the low season, facilitating as such transnational exchanges off-season by concentrating on the senior citizens market.

A total of 5 ESCAPE tourism packages will be developed targeting senior citizens during the low-season period.

Main objectives of the ESCAPE project

  • Identify the needs and preferences of senior tourists and produce a combined all- inclusive report on the characteristics of the seniors market in the tourism/travel sector
  • Attempt to meet the needs of senior citizens when travelling through the development of tourism packages
  • Assess the transnational low-season tourism packages for senior citizens through focus groups of seniors and improve the developed tourism packages
  • Set up National/Regional Advisory Committees in each of the partner countries to discuss, advise and overview the development and promotion of transnational tourism packages for seniors off-season
  • Create a database of senior tourists, senior organisations, SMEs and Local/National authorities in charge of tourism
  • Create synergies with other projects and initiatives dealing with senior tourism.

Work Packages

  1. “Management, Coordination & Reporting”
  2. “Identifying the Needs of Senior Tourists”
  3. “Meeting the Needs of Senior Tourists – ESCAPE Packages”
  4. “Assessing the Transnational Low-Season Tourism Packages for Seniors”
  5. “Promotional & Communication Activities”

Main outcomes

  • Set up of National/Regional Advisory Committees in each partner country for the development and promotion of transnational tourism packages for senior citizens during the low-season
  • Report on senior tourists’ needs and demands
  • ESCAPE Charter – a framework of guidelines, as well as a quality standard specifically relating to what senior citizens need, expect and demand from the tourism industry
  • ESCAPE Club – a group of seniors-friendly/focused tourism businesses/SMEs in the partner countries (e.g. travel agents, restaurants, hotels, transport companies, leisure and sport activities)
  • Development of 5 low-season tourism packages for the seniors market under the logo “ESCAPE to ....Bulgaria/Cyprus/France/Italy/Portugal”
  • Report on the pilot test / focus group results and recommendations for improvement of the 5 tourism packages
  • Development of the iESCAPE mobile application
  • Development of the ESCAPE Club on-line platform

Lead partner/coordinator: Cyprus Chamber of Commerce & Industry - CCCI (Cyprus)


  • AGE Platform Europe AISBL – AGE (Belgium)
  • Azienda Speciale della Camera di Commercio di Firenze – PROMOFIRENZE (Italy)
  • Cyprus Tourism Organisation - CTO (Cyprus)
  • Top Kinisis Travel Public Ltd - TOP KINISIS (Cyprus)
  • Chambre de Commerce et d’ Industrie du Gers - GERS CCI (France)
  • Cluster for Accessible Tourism – CAT (Bulgaria)
  • Passeio Lda - +PASSEIO (Portugal)



Duration: 18 months
1st Sept 2014 – 28th Feb 2016

Download the Project Description and Slideshow from the right-hand panel in PDF format.

Funded by the European Commission under Call for Proposals (June 2013) Supporting the enhancement and promotion of sustainable transnational thematic tourism products" 70/G/ENT/CIP/13/B/N03S04

ENAT Member logoCyprus Tourism Organsition (CTO) and Cluster for Accessible Tourism, Bulgaria are Associate Members of ENAT






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General Information

Submitted by: Ivor Ambrose
Language(s): EN
Start Year: 2014
End Year: 2016
Acronym: ESCAPE
Countries: Belgium | Bulgaria | Cyprus | France | Italy


Publisher: European Commission
Date published on the web: 01/10/2014

Target Group(s)

Consumers / travellers / tourists | Employers and Employers organisations | Older people / Seniors | Organisations of older people | Tour guides | Tour operators | Tourist venue owners / managers | Travel agents


Accommodation services | Age-related issues, (seniors) | Airlines and air transport | Attractions | Beaches | Bus and coach transport, touring | Cafés, restaurants, bars and pubs | Customer relations | Hospitality | Hotel management, hotel business | Management of tourist venues and attractions | Tourist information services | Transport services | Travel agents | Travel services