European Senior Citizens’ Actions to Promote Exchange in Tourism - ESCAPE
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The ESCAPE project brings together 8 partners who have joined forces with the view to work on the enhancement of the existing tourist infrastructure and staff in the low season, facilitating as such transnational exchanges off-season by concentrating on the senior citizens market.
The ESCAPE project brings together 8 partners who have joined forces with the view to work on the enhancement of the existing tourist infrastructure and staff in the low season, facilitating as such transnational exchanges off-season by concentrating on the senior citizens market.
A total of 5 ESCAPE tourism packages will be developed targeting senior citizens during the low-season period.
Main objectives of the ESCAPE project
- Identify the needs and preferences of senior tourists and produce a combined all- inclusive report on the characteristics of the seniors market in the tourism/travel sector
- Attempt to meet the needs of senior citizens when travelling through the development of tourism packages
- Assess the transnational low-season tourism packages for senior citizens through focus groups of seniors and improve the developed tourism packages
- Set up National/Regional Advisory Committees in each of the partner countries to discuss, advise and overview the development and promotion of transnational tourism packages for seniors off-season
- Create a database of senior tourists, senior organisations, SMEs and Local/National authorities in charge of tourism
- Create synergies with other projects and initiatives dealing with senior tourism.
Work Packages
- “Management, Coordination & Reporting”
- “Identifying the Needs of Senior Tourists”
- “Meeting the Needs of Senior Tourists – ESCAPE Packages”
- “Assessing the Transnational Low-Season Tourism Packages for Seniors”
- “Promotional & Communication Activities”
Main outcomes
- Set up of National/Regional Advisory Committees in each partner country for the development and promotion of transnational tourism packages for senior citizens during the low-season
- Report on senior tourists’ needs and demands
- ESCAPE Charter – a framework of guidelines, as well as a quality standard specifically relating to what senior citizens need, expect and demand from the tourism industry
- ESCAPE Club – a group of seniors-friendly/focused tourism businesses/SMEs in the partner countries (e.g. travel agents, restaurants, hotels, transport companies, leisure and sport activities)
- Development of 5 low-season tourism packages for the seniors market under the logo “ESCAPE to ....Bulgaria/Cyprus/France/Italy/Portugal”
- Report on the pilot test / focus group results and recommendations for improvement of the 5 tourism packages
- Development of the iESCAPE mobile application
- Development of the ESCAPE Club on-line platform
Lead partner/coordinator: Cyprus Chamber of Commerce & Industry - CCCI (Cyprus)
Partners
- AGE Platform Europe AISBL – AGE (Belgium)
- Azienda Speciale della Camera di Commercio di Firenze – PROMOFIRENZE (Italy)
- Cyprus Tourism Organisation - CTO (Cyprus)
- Top Kinisis Travel Public Ltd - TOP KINISIS (Cyprus)
- Chambre de Commerce et d’ Industrie du Gers - GERS CCI (France)
- Cluster for Accessible Tourism – CAT (Bulgaria)
- Passeio Lda - +PASSEIO (Portugal)
Contact
Ms Demetra PALAONDA
Email: demetrap@ccci.org.cy
Website: www.ccci.org.cy
Duration: 18 months
1st Sept 2014 – 28th Feb 2016
Download the Project Description and Slideshow from the right-hand panel in PDF format.
Funded by the European Commission under Call for Proposals (June 2013) Supporting the enhancement and promotion of sustainable transnational thematic tourism products" 70/G/ENT/CIP/13/B/N03S04
Cyprus Tourism Organsition (CTO) and Cluster for Accessible Tourism, Bulgaria are Associate Members of ENAT