About the Awards Cultural tourism is the fastest growing sector of European tourism and can contribute both to the sustainability and competitiveness of tourism in the European Union and beyond, as well as to the sustainable future of cultural assets, heritage sites and local communities. Cultural
The Alliance issued the following Press Release on 10 May 2024. Reflecting the increasing global scope of the Sustainable Hospitality Alliance, today our organisation announces its new name - the World Sustainable Hospitality Alliance (the Alliance). Announced on stage at the Future Hospitality