European Capitals of Tourism 2027 Competition. Applications Now Open

The former "European Capital of Smart Tourism and European Green Pioneer of Smart Tourism" competitions have been merged under the unified title European Capitals of Tourism, without changes to the rules or prizes.

Under the 2027 European Capitals of Tourism competition, two cities will be selected as winners:

• one larger destination, with a population of over 100,000 inhabitants, and
• one smaller destination, with a population between 25,000 – 100,000 inhabitants.

Applications must be received by 12 June 2026 at 17:00 CEST (Brussels time). 

Why apply? 

• Gain EU-wide recognition as a tourism leader
• Receive expert communication & branding support at the EU level
• Benefit from a promotional video, international visibility & an exhibition at a major EU tourism event
• Join a growing network of smart & sustainable destinations

All application materials, including the factsheet and the Guide for Applicants, can be downloaded from the European Capitals of Tourism Website. 

Who can apply?

• Open to cities and destinations in the EU and non-EU Single Market Programme (SMP) countries.
• Download PDF: List of non-EU Participating Countries

More information

• Find out more at the European Tourism Capitals homepage.
• Join the online Info Workshops
  • 5th May: Info-session for destinations of over 100,000 inhabitants
  • 6th May: Info-session for destinations of 25,000 -  100,000 inhabitants

Read more and Register for Info-Sessions

For any questions, do not hesitate to contact us.

We look forward to your city’s application and would appreciate you sharing this news with your network!

Best regards,

Myrsini Karamanli
European Capital of Tourism Secretariat
On behalf of the European Commission, DG MOVE

Contact: Email Secretariat