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#Tourism4Recovery: Travel and Tourism Stakeholders Urge Investment in Sustainable Tourism as Part of EU Recovery

01/03/2021 | 0 comments

tourism4recovery banner image two people in silhoutte with raised arms facing sunlit sky Brussels, 1 March 2021. Press Release, European Tourism Manifesto Alliance.

  • New #Tourism4Recovery campaign launched to support the call and showcase impact of investments in sustainable tourism.
  • Over 60 European organisations call for tourism to be firmly anchored in EU national Recovery and Resilience plans.
  • European Tourism Manifesto alliance presents list of reforms and investment ideas to support tourism and make EU economies more resilient.

The European Tourism Manifesto alliance, which represents over 60 European travel & tourism stakeholders covering the whole value chain of travel operations across Europe, has called on European governments to include tourism as a strategic part of their national Recovery and Resilience plans.

The ‘Call for Action: Accelerate Social and Economic Recovery by Investing in Sustainable Tourism Development’ paper recently published by the alliance emphasises that the new Recovery and Resilience Facility agreed by the EU institutions to help rebuild the bloc’s economy offers an unprecedented opportunity to reset travel in Europe and build a more sustainable, resilient and innovative tourism sector.

To assist EU governments in drafting their national recovery plans, the paper presents a non-exhaustive list of reforms and investment ideas to drive digital and green transitions of travel and tourism and wider EU economies.

Examples of some of the investment proposals included in the paper relate to: 

  • the greening of tourism destination infrastructure;
  • the development of clean fuels for transportation and investment in multimodal transport solutions;
  • investments in tourism marketing and promotion to kick-start recovery; a fast rollout of rapid broadband services to rural, coastal and mountainous areas and the acceleration of fibre and 5G networks for travellers; and
  • support to digital skills training for tourism workers.

Paving the way towards tourism of tomorrow, Eduardo Santander, Chairman of the European Tourism Manifesto alliance and CEO of the European Travel Commission, said:

“With appropriate support, travel and tourism can be one of the most effective engines to deliver sustainable development in 2021 and beyond. The sector supports employment across all areas and demographics, contributes to social inclusion and wellbeing and generates revenue needed to preserve community identity, culture, and heritage. We urge EU governments to follow our call and firmly anchor tourism & travel in their crisis response and recovery plans”.

To support the alliance’s call to action, a new #Tourism4Recovery campaign was launched today with the goal of raising awareness of the devastating impact of the COVID-19 crisis on European tourism and showcasing how investment in sustainable tourism can be a key driver for the EU’s recovery.

The campaign features a dedicated website page with user-generated content as well as a series of social media videos presenting tourism as a force for sustainable development. The alliance urges its travel & tourism partners to join the conversation online and promote key investments required for sustainable tourism recovery in their countries and across Europe.

Download the Press Release from the right-hand panel in PDF format.

ENAT is a member of the European Tourism Manifesto alliance.

The European Tourism Manifesto alliance gathers more than 60 European public and private organisations, covering the whole tourism value chain and beyond. The alliance calls on the European Union for action on key policy priorities for the tourism sector. For more information, please visit The Secretariat and Chairmanship of the alliance are currently held by the European Travel Commission (ETC). For any enquiries, please contact us via


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General Information

Submitted by: Ivor Ambrose
Language(s): EN


Publisher: EU Tourism Manifesto Alliance
Date published on the web: 01/03/2021


Management of tourist venues and attractions | Policy, legislation