Museums and Tourism: A Working Relationship - Thessaloniki

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9 December 2016, Thesaloniki, Greece. The sixth annual Museum Conference invites museum and arts administrators, curators, artists, tourism professionals and students to share ideas and insights on how museums and other cultural institutions can strengthen their role as destinations and be part of sustainable cultural development.

Museums Conference Thessaloniki 2016 Logo 9 December 2016, Thessaloniki, Greece. Organised by the State Museum of Contemporary Art, Τhe Thessaloniki Concert Hall, The U.S. Consulate General - Thessaloniki, The British Council and the British Embassy.

Prominent speakers from Greece, the U.S. and the UK will look into ways cultural organizations can form stronger partnerships with municipalities, tourism associations and other stakeholders to expand their visitors. They will also discuss how investing in culture and museums can have a strong economic impact for countries where tourism is one of the top industries. As cultural tourism develops into an experience industry, there is an opportunity for museums to further engage the tourism market, activate their audiences and increase their revenue, while at the same time strengthening their role as unique storytellers of the history, culture, and contemporary life of societies.

The conference is held under the auspices of the Municipality of Thessaloniki.


09:00 - 10:00 Arrival/Registrations

10:15 Welcome Remarks

10:30 – 11:00 Francesco Manacorda, Artistic Director, Tate Liverpool

From Audiences to Constituencies: The future of Activating the Museum’s Public

11:00 – 11:30 Rosemary Reyes, Partner, Roseworks Marketing

Creating a Cultural Connection: Connection: Maximizing Partnerships to Increase Tourism

11:30 – 12:00 John Giurini, Assistant Director for Public Affairs, J. Paul Getty Museum

Lessons in Cultural Tourism

12:00 – 12:30 Maria Tsantsanoglou, Director, State Museum of Contemporary Art

Museum as a key driver of tourism and the case of Thessaloniki

12:30 – 13:00 Q and A

13:00 – 13:30 Break

13:30 – 16:00 Round Table Discussion: Creating Networks among Arts and Tourism Institutions

  • Orestis Andreadakis, Artistic Director, Thessaloniki International Film Festival
  • George Emmanuel Lazaridis, Artistic Director, Thessaloniki Concert Hall
  • Spiros Pengas, Deputy Mayor for Tourism and International Relations, Municipality of Thessaloniki
  • Alexandros Thanos, Deputy Regional Governor for Tourism and Culture, Region of Central Macedonia
  • Syrago Tsiara, Director, Contemporary Art Center of Thessaloniki & 6th Thessaloniki Biennale of Contemporary Art

Moderator: Nicole Kazantzidou, Journalist

Live streaming available. Certifications will be given via email to those who will attend, after the end of the event.

Simultaneous translation will be provided.

Admission is free. Pre-registration is required.

Further information: Visit the Conference Website.