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20th World Travel Monitor Forum, Pisa


logo ITB-ETC-IPK event organisers

30 – 31 October 2012, Pisa, Italy.

The World Travel Monitor® Forum – now more commonly known as the Pisa Forum – is organized annually by IPK International and attracts more than 50 participants from around the world.

The primary objective of the meeting is to analyze the state of the travel industry in the current year (2012) – identifying important demand trends in key and emerging source markets, new growth segments and markets, the impact of various types of travel risks and how to get them under control – and assess prospects for the coming year (2013).

All authorities on world tourism, the attending participants are heads of marketing and research departments for international tourism bodies such as the World Tourism Organization (UNWTO) as well as national tourism organizations mainly from all over Europe but also from destinations much further afield such as Mexico, USA, Thailand and China, regional tourism associations (Flanders, the Austrian and Italian Tyrol, etc.), research institutes and private companies in travel, tourism and related sectors.

As such represented are, e.g. Munich-based IFO Institute, one of the leading economic research institutes in Europe; Mekong Tourism Coordination Office (MTCO), the Japan Travel Bureau (JTB) Foundation; Business Strategy & Marketing Commercial Airplane of The Boeing Company; leader for lodging industry benchmarking and research: STR Global, consulting company Tourism Economics; other third-level institutions, Messe Berlin (ITB), and many others.

These participants – coming from more than 20 countries throughout all regions of Europe, plus the Americas, Asia and Africa – as always represent a multi-national, multi-disciplinary group of specialists who give the Pisa Forum a growing reputation as the annual 'think tank' of the global tourism industry.

A summary report is compiled each year, commissioned by ITB Berlin (now for the eigth consecutive year in cooperation with IPK International), providing an overview of the wealth of information on travel and tourism demand exchanged by the participants in Pisa and highlighting the main conclusions of two full days of intensive discussion and debate.

The 20th annual World Travel Monitor Forum will be held again as usual in San Giuliano Terme near Pisa, Italy, October 30-31, 2012.

Note: The meeting is exclusively for members of the IPK-ETC Pool Agreement and other clients of the World Travel Monitor®.

Visit the website of the 20th Pisa Forum

Download the Programme in PDF format from the right-hand panel.

ENAT small logoENAT President Lilian Müller is an invited speaker at the Pisa Forum.

Download the ENAT presentation on "The Underestimated Market Potential of Barrier-free Tourism" (PDF format) from the right-hand panel.