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TransRomanica CrossCultour Final Conference and Workshop


logo Crosscultour project7 September 2011, Brussels, Belgium.

The Final Conference-Workshop of the CENTRAL EUROPE project CrossCulTour addresses "CrossCulTour achievements, European cultural tourism and best practice in heritage management and Cultural Tourism Management". The workshop will be followed by an evening event and exhibition.

Based on the Romanesque heritage - TRANSROMANICA The European Routes of Romanesque Heritage - CrossCulTour embraces further stylistic periods and cultural elements of the regions, establishes collaboration with marketing partners linked to cultural heritage and promotes cross-sector cooperation.

The workshop will present achievements of the project “CrossCulTour – Cross Marketing Strategies for Culture and Tourism”, as well as European cultural tourism networks and best practice examples within heritage management and cultural tourism marketing.

The afternoon workshop will be followed by an evening event at the same location. This will comprise a political debate on “Future policies and funding for cultural tourism” with experts and politicians. The event includes a country buffet with regional specialities, a small tourism fair and medieval


12:30 – 13:00 light lunch
13:00 – 14:00 Introduction CrossCulTour and Transromanica, opening of exhibition.

Presentation of the project outputs and results, final project exhibition.

14:00 – 16:30 Workshop-Sessions
Key Note: Marie Paule Roudil, Head of the UNESCO Liaison Office in Brussels and UNESCO Representative to the European Union – European Heritage in
Global Perspective

Session I: The European Perspective on Cultural Tourism Networks, Lessons Learned and Outlook
(1) ECTN – European Cultural Tourism Network (John Winton, ECTN
(2) NECSTouR – Network of European Regions for a Sustainable and Competitive Tourism (Alice Jude, NECSTouR Coordinator)
(3) Access for all to Cultural Tourism (Mieke Broeders, Executive Secretary, European Network for Accessible Tourism)
(4) Cultural Tourism Projects within the CE programme (Christophe Ebermann, Project Manager, JTS Central Europe)
- Coffee break-

Session II: Best Practice in Heritage Management and Cultural Tourism Marketing

(1) Management of UNESCO heritage in Italy and the case of Modena. (Mrs. Piccinini, steering committee UNESCO sites of Modena)
(2) Successful marketing of Cultural Routes (Prof. Dr. Wolfgang Ebert, European Route of Industrial Heritage)
(3) Cultural Tourism 2.0 – The implications of Social Media and Mobile Internet (Daniel Amersdorffer, TourismusZukunft)

18:00 – 21:30 Evening Event “TRANSROMANICA – A Fascinating Culinary and Cultural Journey Through Medieval Times”

Political debate: “Future policies and funding for cultural tourism”.
Round up and discussion with EU and regional decision makers:
Moderated by Mr. Wobben, Head of Representation Saxony-Anhalt in Brussels.

- Francesca Tudini, Head of Tourism Unit, European Commission, DG Enterprise
- Emma Udwin, Member of the Cabinet of Commissioner Hahn (tbc)
- Torsten Ganz, Director, Ministry of Regional Development and Transport of Saxony-Anhalt
- Michel Thomas Penette, Director European Institute of Cultural Routes
- Dr. Schnellhardt, MEP (Saxony-Anhalt)
- Emilio Sabattini, President of the Province of Modena

19:00: Opening of Spectacle/ Exhibition with medieval music and dance, fire breather and regional specialities buffet.

Further information

Visit the CrossCultour website

Download the invitation and the programme from the right-hand panel in PDF format.

A small exhibition will be shown at the conference, the exhibition will then move on to the CrossCulTour-regions. 
Dates and locations will be announced on the CrossCultour website.

logo Central EuropeThe project CrossCulTour is implemented through the CENTRAL EUROPE Programme of the European Union.


logo of European Regional Development Fund Co-financement is provided by the European Regional Development Fund.

General Information

Submitted by: Ivor Ambrose
Location: Brussels, Belgium
Start Date: 07/09/2011
End Date: 07/09/2011




Ancient monuments | Attractions | Festivals - music, dance | Food and drink | Heritage | Information and Communication Technologies | Location-based services | Management of tourist venues and attractions | Museums and galleries | Music | Tourist information services