IMPACTOUR

The main ambition of the IMPACTOUR project is to create an innovative and easy-to-use methodology and tool to measure and assess the impact of Cultural Tourism (CT) on European economic and social development and to improve Europe’s policies and practices on CT, strengthening its role as a sustainable driving force in the growth and economic development of European regions.

CT has been recognized as one of the drivers of growth, jobs and economic development, as well intercultural understanding and social development in Europe regions and urban areas.
However, there is still a knowledge gap on methods to measure different types of CT impacts and to assess multilevel and cross-border strategies, policies and practices contribution to sustainable development.

IMPACTOUR proposes to bring together CT-related stakeholders and researchers to achieve new approaches taking advantage of the large amounts of information that confront policy-makers.By identifying and comparing quantitative/qualitative pan-European information on CT forms and promotion, and by providing quantifiable evidence of CT strategies and their effect on European regions’ development and Europeanisation, IMPACTOUR will deliver an innovative methodology and tool (combining data analytics algorithms with artificial intelligence and machine learning strategies) providing CT stakeholders with strategic guidance so that policies and practices on CT can be improved.

IMPACTOUR will encompass a sustainable ecosystem by engaging Cultural Tourism stakeholders and following a participatory approach. IMPACTOUR tools and methods will lead to reinforcing the commitment with Europe CT, increasing citizens sense of belonging, valorisation of minority cultures, strengthening of identities and Europeanisation. IMPACTOUR Methodology will be completed and tested with data coming from 15 Data Information Pilots and the IMPACTOUR tool will be validated in 5 Validation Pilots, with distinct characteristics spread around Europe.

IMPACTOUR Project Team at the Kick-Off Meeting, UNINOVA, Portugal.

Key Project Data

• Project title: IMproving Sustainable Development Policies and PrActices to assess, diversify and foster Cultural TOURism in European regions and areas
• The IMPACTOUR project started on 1st January 2020 and runs for 36 months until 31 December 2022.
• The project has received € 2.971.250 funding from the European Commission to “create an innovative and easy-to-use methodology and tool to measure and assess the impact of Cultural Tourism”.
• 12 project partners, from nine EU Member States work on the project, funded by the EU Horizon 2020 Research and Innovation Programme (from January 2020 to December 2022).
• IMPACTOUR Methodology will be completed and tested with data coming from 15 Data Information Pilots and the IMPACTOUR tool will be validated in 5 Validation Pilots, with distinct characteristics spread around Europe.
• EC Grant Agreement number 870747 - IMPACTOUR - H2020 -SC6-TRANSFORMATIONS-2018-2019-2020/H2020-SC6-TRANSFORMATIONS 2019

Coordinator

• UNINOVA-INSTITUTO DE DESENVOLVIMENTO DE NOVAS TECNOLOGIAS-ASSOCIACAO


Partners

• FUNDACION TECNALIA RESEARCH & INNOVATION, Spain
• TECHNOLOGIKO PANEPISTIMIO KYPROU, Cyprus
• CULTUR VIAJES PATRIMONIO SL, Spain
• INSTITUTE of BALTIC STUDIES, Estonia
• CONSORZIO MATERAHUB INDUSTRIE CULTURALI E CREATIVE, Italy
• EUROPEAN NETWORK FOR ACCESSIBLE TOURISM ASBL, Belgium
• AGENCE DE COOPERATION INTER REGIONALE – RESEAU CHEMINS DE SAINT-JACQUES DE COMPOSTELLE, France
• ASSOCIAÇÃO DE MUNICÍPIOS DA REGIÃO AUTÓNOMA DOS AÇORES, Portugal
• ETTEVOTLUSE ARENDAMISE SIHTASUTUS, (Estonian Tourist Board), Estonia
• TRANSROMANICA e.V., Germany
• EUROPA NOSTRA, Netherlands

Contact: João Martins, Coordinator impactour_geral@uninova.pt

IMPACTOUR Project Website and IMPACTOUR Community: www.impactour.eu

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