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Competitiveness for European Tourism for All - CETA International Conference, Sweden


Photo credit. Vellinge Municipality, Sweden.  People seated on bench

Falsterbo, Sweden. 27-29 May 2010. Travel and tourism businesses in Europe are increasingly looking to "accessible tourism" as a way to attract more customers and improve services for everyone.

The CETA conference aims to inform small and medium-sized enterprises, in particular, about innovative as well as tried-and-tested methods for making tourism businesses accessible, sustainable and competitive.

Speakers will include business and destination managers, representatives of the European Union and Swedish Enterprise Ministry, as well as members of the CETA consortium and the European Network for Accessible Tourism, ENAT.

The Conference Venue is Falsterbo Strandbad, Falsterbo, which is part of "Destination Söderslätt", Skåne, Sweden. The area is known for its unique nature, bird-watching, local produce and gastronomy, active holiday offers, villages and heritage sites, to name a few of its attractions. 

A Conference Programme Tailored for SMEs

With a specially-designed programme, taking into account the limited time available to many business owners and managers, participants can choose to attend on one, two or all three days of the conference.

  • Half-Day 1 Thursday afternoon, will give an overview of tourism and enterprise policy, the business case for accessible tourism, and the main results of the EU CETA initiative - with CETA handouts and reference materials;
  • Day 2 Friday - all day, will provide an in-depth look at strategies and methods for improving accessibility and training for destination and enterprise managers;
  • Half-Day 3, Saturday morning, takes the delegates on an excursion to local examples of sustainable, accessible tourist attractions and venues.   

All participants will receive a signed Certificate of Attendance. 

Download the following documents from the right-hand panel:

  • Conference Programme and Practical Information, including accommodation and transfers from Malmö South Station. Nearest airports are Copenhagen (Denmark) and Malmö (Sweden).
  • Registration Form.  New! 11-5-2010. Prices of meals & refreshments now in Euros.

Sorry! - We made a mistake about the meal prices on the previous registration form. If you have already sent your payment in Swedish Crowns, you will have to pay more. You can either send the balance to the named bank account or pay the extra amount in cash (Swedish Crowns) at the event.  

Please note that Registration is obligatory.

When filling in the registration form, please notify the organiser about your possible requirements for transfers:

  • When will you arrive at and depart from Kastrup Airport or Malmö Syd Railway Station?
  • Do you need wheelchair accessible transportation?

The deadline for sending your registration has been extended to 21 May 2010.

Provisional Programme

Thursday 27 May

14:00 hours
Welcome and Introduction
Nils-Arvid Andersson, Vellinge Municipality, Sweden
Ivor Ambrose, European Network for Accessible Tourism

Improving the Competitiveness and Sustainability of Tourism in Europe
Francesco Ianiello, Head of Tourism Unit, European Commission DG Enterprise
(to be confirmed)

Sustainability and Accessibility in Swedish Tourism Policy
Ms Anna Hag, Swedish Ministry of Enterprise

CETA: A Business Orientation to Accessible, Sustainable Tourism in Europe
Lilian Müller, Tourism for All in Sweden
Graham Miller, University of Surrey, School of Management and Law, UK

Quality Label Söderslätt! Destination Marketing
Nils-Arvid Andersson, Vellinge Municipality, Sweden

Sustainability and Accessibility in Tourism SMEs: Example, Ängavallen Farm
Rolf Axel Nordström

The CETA Information Toolkit for Small and Medium-Sized Tourism Enterprises
Lilian Müller, Tourism for All in Sweden

18.30 End of 1st day of Conference.

20.30 Dinner (payment required at the restaurant).

Friday 28 May

9.30 Coffee at Strandbaden
10.00 Presentation of CETA Results

1. Competitiveness for a European Tourism for All – Business Requirements
    Graham Miller and Victoria Eichhorn, University of Surrey, UK

2. Training in Accessibility for the Tourism Sector: Good Practices and Tools
    Annagrazia Laura and Maurizio Panzironi, Consorzio Sociale COIN, Italy

Questions, Answers and Discussion

13.00 Lunch (advance payment required).

14.30 Presentation of CETA Results (continued)

3. How Does Your Business Measure Up? Development of Indices for Tourism Competitiveness and Sustainability
    Nina Pecoler, National Tourism Association of Slovenia

4. Social Sustainability and Accessible Tourism – Information Services, Networking and Support for Tourism SME’s
    Ivor Ambrose, European Network for Accessible Tourism and
    Nils-Arvid Andersson, Vellinge Municipality, Sweden

Questions, Answers and Discussion

Conclusions and Closing
Lilian Müller, Tourism for All in Sweden

18.00 End of 2nd day of Conference

20.00 Dinner at Ängavallens Gård, Vellinge (advance payment required).

Saturday 29 May

10.00 Excursions and Visits: Sustainable Tourism at Söderslätt: Falsterboslingan, and Falsterbo Kursgård

13.00 Lunch at Falsterbo Kursgård (advance payment required).

End of Conference

Related link

CETA SMEs' networking site

The CETA Conference is featured in the EU SME Week 2010

EC European SME week logo

 View conference location on Google Map, below. Falsterbo Strandbad is marked "A".

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