1st International Workshop on Cultural Tourism: Discovery Europe

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Workshop 4 - This webinar will be online via ZOOM on the 4th of November 2020. Registration is mandatory for all, free participation.

EURO-MED2020 BannerWorkshop 4 - This webinar will be online via ZOOM on the 4th of November 2020.

#EuroMed2020_DCH  #ERA_CHAIR_Mnemosyne  @UNESCO_DCH #H2020_impactour

Registration is mandatory for all, free participation.

http://www.euromed2020.eu/workshops (4th workshop)  

Currently, due to COVID-19, the tourism industry is facing key economic and social challenges. The pandemic managed to bring global tourism to a standstill, thousands of persons are unemployed and millions of people in quarantine have been seeking out cultural and travel experiences from their homes.

Culture has proven indispensable during this period, and the demand for virtual access to museums, heritage sites, theatres and performances has reached unprecedented levels.

The Discovery Europe Workshop will give the opportunity to showcase local identity as a competitive advantage of the EU Member States, as far as sustainable tourism development is concerned, as well as boost networking among the participants, the exchange of best practices, knowledge and experience on this specific topic.

Despite all the challenges, the tourism and culture sectors are facing an opportunity to create new partnerships and collaboration. They are bound to jointly reinvent and diversify the offer, attract new audiences, develop new skills and support the world’s transition to the new conditions. Therefore, it is an opportunity to promote sustainable and hybrid tourism driven by new practices and innovations which promote lifelong learning. It is the time and the challenge to reinvent ourselves with a vision to build a better tomorrow.

Workshop Themes

The Discovery Europe workshop will focus on the following important aspects:

  1. Improve information and data exchange between individuals, experts, stakeholder and sectors,
  2. Improve networking among local, regional and international organizations and launch innovative alliances,
  3. Form a more resilient tourism and culture workforce,
  4. Strengthen policy and governance structures for better coordination, awareness and information sharing,
  5. Attract new audiences.


Among our speakers we have:

  • Peter DeBrine, UNESCO - Programme Specialist Sustainable Tourism (https://whc.unesco.org/en/whoswho/130908)
  • Stefano Dominioni, Director at European Institute of Cultural Routes, Council of Europe (https://www.coe.int/en/web/cultural-routes
  • Ann Uustalu, Policy Officer with focus on Cultural Heritage and Cultural and Creative Industries, European Commission, DG for Research and Innovation.
  • Rodrigo Martín Galán, Research Programme Officer at the European Research Executive Agency (REA) in charge of the portfolio on Cultural Heritage
  • Sneska Quaedvlieg-Mihailovic,  EUROPA NOSTRA, Secretary General
  • Celia Martinez Yáñez, Prof. University of Granada and VP of ICOMOS ICTC: International committee on Cultural Tourism
  • Lorenzo Cantoni, Prof. Università della Svizzera Italiana, UNESCO Chair in ICT to develop and promote sustainable tourism in the World Heritage Sites  (https://www.unescochair.usi.ch/about-us/chair-holder
  • João Martins, Prof. Universidade Nova de Lisboa, Portugal. Coordinator of the H2020 project IMPACTOUR (https://www.impactour.eu/) and upcoming H2020 project TExTOUR
  • Milada Šťastná, Prof. Dr. Ing. and HoD, Mendel University in Brno, Czech Republic. Coordinator of the H2020 project SPOT (http://www.spotprojecth2020.eu/
  • Simona Todelli, Prof. University of Bologna. Coordinator of the H2020 project RURITAGE (https://www.ruritage.eu/
  • Susanna Markkola,  Manager, Cultural Tourism at Business, Finland
  • Theanos S. Terkenli, Prof. University of the Aegean, Greece
  • Claire Wallace, Prof. University of Aberdeen, UK (https://www.abdn.ac.uk/socsci/profiles/claire.wallace)
  • Karmen Novarlic, Head of Department Business Communication at Slovenian Tourist Board (https://www.wef.org.in/karmen-novarlic/)

Μore speakers to be announced soon.

Free of charge registration to the Discovery Europe Workshop.

Read more about the H2020 project, IMPACTOUR on Managing the impact of visitors on Cultural Tourism destinations, in which ENAT is a partner.