Museums and Tourism: A Working Relationship. Benaki Museum Conference
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8 December 2016, Athens, Greece. Museum and cultural professionals from Greece, the U.S. and the UK will examine how museums and cultural institutions can strengthen their role as destinations and be part of sustainable cultural development
8 December 2016, Athens, Greece. Organised by the Benaki Museum, U.S. Embassy in Greece, Department of World Cultures, and The British Council. Invited speakers include Francesco Manacorda, Artistic Director, Tate Liverpool, John A. Giurini, Assistant Director for Public Affairs, The J. Paul Getty Museum, Rosemarie Reyes, Partner, Roseworks Marketing, Jim Broughton, Head of International Engagement, The Natural History Museum, Ivor Ambrose, Managing Director, ENAT. The conference is under the auspices of the Municipality of Athens and is organized with the support of the City of Athens Convention & Visitors Bureau (ACVB)
There will be simultaneous interpretation into Greek and English.
Entry is free, on a first come-first served basis. Pre-registration is required.
This year, following the keynote presentations by the international experts, there will be three break-off workshops open only to culture and tourism professionals:
- Creating Networks among Arts and Tourism Institutions.
- Audience: Understanding the Uninterested.
- Targeting Niche Tourist Groups – Elderly, Disabled, Visually Impaired.
Working language for the workshops is English and no translation will be provided.