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Museums and Tourism: A Working Relationship. Benaki Museum Conference


Athens museum tourism conference 8 December 2016, Athens, Greece. Organised by the Benaki Museum, U.S. Embassy in Greece, Department of World Cultures, and The British Council. Invited speakers include Francesco Manacorda, Artistic Director, Tate Liverpool, John A. Giurini, Assistant Director for Public Affairs, The J. Paul Getty Museum, Rosemarie Reyes, Partner, Roseworks Marketing, Jim Broughton, Head of International Engagement, The Natural History Museum, Ivor Ambrose, Managing Director, ENAT. The conference is under the auspices of the Municipality of Athens and is organized with the support of the City of Athens Convention & Visitors Bureau (ACVB)


Thursday, 8 Dec 2016


Benaki Museum, Piraeos St 138, Athens, Greece (map)


At the sixth installment of the Museum Conference, museum and cultural professionals from Greece, the U.S. and the UK will examine how museums and cultural institutions can strengthen their role as destinations and be part of sustainable cultural development; how they can improve relationships and form stronger partnerships with municipalities, tourism associations and other stakeholders to expand their visitors; what type of technologies are available to develop a content-driven approach in their marketing strategy; what types of fundraising and development they can pursue based on the tourism model; how international partnerships and touring exhibitions can attract more audiences and also build the country’s tourism brand; and how investing in culture and museums can have a strong economic impact for countries where tourism is one of the top industries.

There will be simultaneous interpretation into Greek and English.

Entry is free, on a first come-first served basis. Pre-registration is required.

This year, following the keynote presentations by the international experts, there will be three break-off workshops open only to culture and tourism professionals:

  1. Creating Networks among Arts and Tourism Institutions.
  2. Audience: Understanding the Uninterested.
  3. Targeting Niche Tourist Groups – Elderly, Disabled, Visually Impaired.

Working language for the workshops is English and no translation will be provided.

Download the Programme from the right-hand panel in PDF Format.
Further information: Visit the Conference Website. 


General Information

Submitted by: Ivor Ambrose
Location: Benaki Museum, Athens
Start Date: 08/12/2016
End Date: 08/12/2016




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