CulTourData - Supporting data-driven innovation for tourism SMEs in European Capital of Culture

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CulTourData aims to enhance data-driven cultural tourism across Europe. The project targets tourism SMEs in the European Capitals of Culture and helps them to use data analytics as part of their business strategy and create a business approach that combines tourism, culture, creativity and digital technology.

logo of CulTourData project CulTourData aims to enhance data-driven cultural tourism across Europe. The project targets tourism SMEs in the European Capitals of Culture and helps them to use data analytics as part of their business strategy and create a business approach that combines tourism, culture, creativity and digital technology.

The project targets tourism SMEs in the European Capitals of Culture and supports them to:

  • Develop a data-driven approach beyond the right website, tool or application, helping them grasp the importance of making data and analytics part of the tourism business strategies, offers and products, of their organizational processes and culture, if they want to be competitive, sustainable and attractive;
  • Build the link between tourism destinations and tourism SMEs; the project focus on European Capitals of Culture and stretches the year event over a long- lasting period – from about ten years before the bid to a very long legacy – and actively involves tourism SMEs in the co-creation of the event, so as to spur sustainable tourism and sustainable development;
  • Create a multidisciplinary business approach that leverages synergies between tourism, culture, creativity and digital technology;
  • Experience a challenging funnel-like support scheme that includes capacity building, mentoring and learning, along with a collaborative creativity-oriented matchmaking, other than opportunities for financial support;
  • Immerse themselves into a fun, evidence-based assessment process that combines communication, impact evaluation and self-assessment.

Actions

CulTourData will build on the TraCEs – Cultour is Capital action (COSME Programme, 2018-2020) by strengthening the arrangement of a multidisciplinary ecosystem involving players in tourism, CC and digital fields.

The project will enhance data-driven, accessible and transformative cultural tourism across Europe by organizing a two-fold support scheme that targets both tourism SMEs and European Capitals of Culture. It is articulated in:

ECoC-led Ecosystem – Supporting cooperation, capacity building and knowledge transfer among ECoCs (past, present and upcoming)

ECoCs Watch – Boosting and learning how to create a data-driven culture among ECoCs, especially future Capitals, by organizing a system of market intelligence that will help collect and analyze, then provide open access to, a broad amount of information, data, analysis, best practices and lessons learned, enhancing skills and strategies when these using data for tourism development and working at ECoCs’ legacy

Transformative Bootcamp – Building on information and insights from the EcoC Watch to improve the business environment for tourism SMEs.

Partnership

The public-private partnership is made up of 8 partners, representing 7 countries. It includes different entity profiles, among Cultural Capitals SMEs, Tourism and CCIs Clusters, a Public Tourism Agency, a Business Incubator, a Public Business Support Organization/Public Authority, a University and the European Network for Accessible Tourism non-profit association.

  1. CONSORZIO MATERAHUB INDUSTRIE CULTURALI E CREATIVE, Italy
  2. Basilicata Creativa, Italy
  3. STICHTING INCUBATOR, Netherlands
  4. INSTITUTO POLITECNICO DE LEIRIA, Portugal
  5. Economic Development Corporation, City of Chemnitz, Germany
  6. ASOCIACION AEI CLUSTER DE TURISMO DE EXTREMADURA, Spain
  7. EUROPEAN NETWORK FOR ACCESSIBLE TOURISM ASBL, Belgium
  8. KOSICE Turizmus, Slovakia

Each partner is linked to one European Capital of Culture (ECoC) - Matera 2019, Leeuwarden 2018, Chemnitz 2025, Košice 2013, Lieira 2027 and Extremadura 2030.

The rationale for selecting and arranging this combination of organisations is based on:

  • diverse range of ECoC case histories built or to be built,
  • capacity to reach target groups and direct links with tourism SMEs,
  • diverse range of geographies and backgrounds, skills and expertise,
  • experience of cooperation in other EU projects, with opportunities for exploiting a diverse range of outputs.

The CulTourData Website is hosted by www.CultourisCapital.eu and is a "sister" project to Traces 

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Read more  about CultourData and other EU COSME funded projects on Boosting Tourism in the Digital Era (11 March 2022).

Download the project description in PDF format from this page.