CulTourData - Supporting data-driven innovation for tourism SMEs in European Capital of Culture

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CulTourData aims to enhance data-driven cultural tourism across Europe. The project targets tourism SMEs in the European Capitals of Culture and helps them to use data analytics as part of their business strategy and create a business approach that combines tourism, culture, creativity and digital technology.

logo of CulTourData project CulTourData aims to enhance data-driven cultural tourism across Europe. The project targets tourism SMEs in the European Capitals of Culture and helps them to use data analytics as part of their business strategy and create a business approach that combines tourism, culture, creativity and digital technology.

The project targets tourism Small and Medium-sized Enterprises (SMEs) in the European Capitals of Culture and supports them to:

  • Develop a data-driven approach beyond the right website, tool or application, helping them grasp the importance of making data and analytics part of the tourism business strategies, offers and products, of their organizational processes and culture, if they want to be competitive, sustainable and attractive;
  • Build the link between tourism destinations and tourism SMEs; the project focus on European Capitals of Culture and stretches the year event over a long- lasting period – from about ten years before the bid to a very long legacy – and actively involves tourism SMEs in the co-creation of the event, so as to spur sustainable tourism and sustainable development;
  • Create a multidisciplinary business approach that leverages synergies between tourism, culture, creativity and digital technology;
  • Experience a challenging funnel-like support scheme that includes capacity building, mentoring and learning, along with a collaborative creativity-oriented matchmaking, other than opportunities for financial support;
  • Immerse themselves into a fun, evidence-based assessment process that combines communication, impact evaluation and self-assessment.

Open Call for artists, innovators and data specialists

Image with text open call for artsust and data specialists (September 2022). CulTourData has issued an Open Calls with grants of 7,000 EURO for artists, innovators and data specialists.

We are building the first database in Europe to bring together artists, innovators and experts to use data intelligently to support cultural tourism projects in European Capitals of Culture.       

Tourism SMEs will be invited to sign up for training, networking and matchmaking with artists and data experts in pilot projects. We will show you how data can be used for the business development of all tourism segments, leveraging the expected visitor flows of the Capitals of Culture.

Grants will be offered on the basis of competitive bids in 2023. 

Read more and sign-up now at dedicated Call webpage:

CulTourData Call for Artists, Innovators and Data Specialists

Open Call for Small and Medium-sized Tourism Enterprises (Tourism SMEs)

Image for call with text, Training and Funding for SMEs (October 2022) The Call is open for tourism SMEs to join the CulTourData training, with Open Workshops, Inspiration Workshops and "Bootcamp" to explore the possibilities of working with data and artists to enhance and promote business offerings to tourists in Cultural Capitals. 

SMEs will also be able to apply for grants of 7,000 EURO to support projects with artists, innovators and data specialists.

SMES: sign up now for the CulTourData Training and Funding opportunities


CulTourData will build on the TraCEs – Cultour is Capital action (COSME Programme, 2018-2020) by strengthening the arrangement of a multidisciplinary ecosystem involving players in tourism, CC and digital fields.

The project will enhance data-driven, accessible and transformative cultural tourism across Europe by organizing a two-fold support scheme that targets both tourism SMEs and European Capitals of Culture. It is articulated in:

ECoC-led Ecosystem – Supporting cooperation, capacity building and knowledge transfer among ECoCs (past, present and upcoming)

ECoCs Watch – Boosting and learning how to create a data-driven culture among ECoCs, especially future Capitals, by organizing a system of market intelligence that will help collect and analyze, then provide open access to, a broad amount of information, data, analysis, best practices and lessons learned, enhancing skills and strategies when these using data for tourism development and working at ECoCs’ legacy

Transformative Bootcamp – Building on information and insights from the EcoC Watch to improve the business environment for tourism SMEs.


The public-private partnership is made up of 8 partners, representing 7 countries. It includes different entity profiles, among Cultural Capitals SMEs, Tourism and CCIs Clusters, a Public Tourism Agency, a Business Incubator, a Public Business Support Organization/Public Authority, a University and the European Network for Accessible Tourism non-profit association.

  2. Basilicata Creativa, Italy
  5. Economic Development Corporation, City of Chemnitz, Germany
  8. KOSICE Turizmus, Slovakia

Each partner is linked to one European Capital of Culture (ECoC) - Matera 2019, Leeuwarden 2018, Chemnitz 2025, Košice 2013, Lieira 2027 and Extremadura 2030.

The rationale for selecting and arranging this combination of organisations is based on:

  • diverse range of ECoC case histories built or to be built,
  • capacity to reach target groups and direct links with tourism SMEs,
  • diverse range of geographies and backgrounds, skills and expertise,
  • experience of cooperation in other EU projects, with opportunities for exploiting a diverse range of outputs.

The CulTourData Website is hosted by and is a "sister" project to Traces 

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Read more  about CultourData and other EU COSME funded projects on Boosting Tourism in the Digital Era (11 March 2022).

Download the project description in PDF format from this page.