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Open Innovation Lab 2.0. Eyemmersive™ - A Digital Market Place for Immersive Tourism

18/04/2020 | 0 comments

Logo of Invite Open Innovation 2.0Under the INVITE project funding scheme for SMEs, Eyemmersive (EYEM) proposes to create a Digital Market Place for Immersive Tourism based on VR technologies.

The service concept will provide a new source of income for professional tourist guides in destinations around the globe, delivering Eyemmersive™ local tourism content to extend the reach of tourism operators and provide a promotional opportunity towards independent travellers.

logo of Kerckhoffs Ltd.The EYEM project, led by Kerckhoffs Ltd, UK, will bring ‘live travel experiences’ to non-tourists and aspiring tourists. Emerging technologies using virtual / augmented reality (VR/AR) and high definition 360-degree streaming will play an important role in the future of the tourism industry and empowering interactive live on-demand immersive travel experiences.

We see a potential opportunity for a digital, peer-to-peer style platform  where immersive-tourism-experience seekers and travel-guides could meet to make a memorable immersive journey. The availability of economical 360-degree camera equipment and VR headsets offer an exciting opportunity for people to experience live immersive tourism.

This Innovation and Internationalisation Project aims to identify the parameters for engaging and working with European Tourist Guides who are experienced in the area of inclusive tourism for persons with disabilities and seniors, and who wish to collaborate in the delivery of Virtual Tourism experiences, using the EYEM platform.

Kerckhoffs is a Full Member of ENAT – The European Network for Accessible Tourism non-profit association, which is the internationally recognised specialist network on inclusive tourism. We will use the INVITE funding to finance our collaboration with ENAT experts, to fine-tune our business model and to identify the appropriate conditions for recruiting and training tourist guides to use the recording equipment and provide the narration for the VR service, taking into account such issues as contractual obligations, privacy and data protection.

The project will explore research and development questions, as well as carry out pilot testing of 360-degree video recording with professional tourist guides.


Dr. Selvakumar Ramachandran, Managing Director, Kerckhoffs Ltd. Email:

ENAT member logoKerckhoffs Ltd. is a Full Member of ENAT


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General Information

Submitted by: Ivor Ambrose
Author(s): Selvakumar Ramachandran
Language(s): EN
Start Year: 2020
End Year: 2020
Acronym: EYEM
Countries: Belgium | Greece | United Kingdom


Publisher: ENAT asbl.
Date published on the web: 18/04/2020

Target Group(s)

Consumers / travellers / tourists | People with disabilities | People with mobility impairments | Policy makers /Decision makers / Government | Professionals and professional bodies | Students | Tour guides | Tour operators | Tourist venue owners / managers | Wheelchair users


Accessibility information, access guides | Disability, disabilities, technical aids | Education, training | Employment, working conditions | Heritage | Information and Communication Technologies | Location-based services | Management of tourist venues and attractions | Museums and galleries | Natural Phenomena | Photography, film and video | Publishing | Staff training | Tourist information services