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VisitEngland. AccessforAll Project

31/01/2015 | 0 comments

Short description of the project


The Access for All project, led by VisitEngland, will develop and promote 7 high quality accessible tourism itineraries. It will do this by:

  • supporting tourism businesses through an ‘Access for All Development Process’ to improve information, customer service and facilities for the benefit of people with access needs.
  • delivering a mainstream national marketing campaign.

It will increase opportunities for people with access needs to take a short break giving them confidence in the accessibility of tourism products and services. Awareness of accessible destinations will be increased improving perceptions of Accessible England and Europe.

A sustainable legacy will be achieved by upskilling and empowering destination organisations (DOs) to become local champions of long-term accessible tourism development and developing at Accessible Tourism Itinerary Toolkit for other destinations. New partnerships will be forged between key tourism stakeholders and disability stakeholders.

Destination Partners

  • Visit Kent (coastal)
  • Visit Birmingham (city)
  • Visit Lincoln (city)
  • Visit Northumberland (countryside)
  • Visit Peak District and Derbyshire (countryside)
  • Experience Nottinghamshire (countryside)
  • VisitBrighton (coastal)

Description of the work

The work is organised into 4 work packages:

  • WP1 – Designing. This will include: appointing Accessibility Experts; holding introductory workshops for destination organisation partners; holding project start up meetings with business partners in each destination.
  • WP2 – Implementation (Access for All Development Process). This will include: inspection of venues; production of improvement plans; staff training; mystery visits; updating of access information.
  • WP3 – Dissemination. This will include: dissemination to people with access needs via a mainstream consumer marketing campaign including production of itinerary guides, campaign creative and securing advertorial and editorial space in key specialist media channels; dissemination to businesses via B2B communications plan, video case studies and production of ‘Accessible Itineraries Development Toolkit’; dissemination to other EU member states via web and social media coverage provided by European Network for Accessible Tourism (ENAT).
  • WP4 – Evaluation. This will include: evaluation of marketing campaign against a set of defined measurement vehicles; project monitoring and reporting; post-completion project evaluation.

Lead partner/coordinator: VisitEngland
Ross Calladine (UK) + William Smart (UK) + Hannah Lowe (UK)



Download the project summary in PDF format from the right-hand panel.

European Commission funded project, reference page:

Project News Update, July 2015

Read the project news update on 30 July 2015, at the VisitEngland website


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General Information

Submitted by: Ivor Ambrose
Author(s): Ross Calladine, William Smart, Hannah Lowe
Language(s): EN
Start Year: 2014
End Year: 2016
Acronym: AccessforAll
Countries: United Kingdom


Publisher: European Commission and VisitEngland
Date published on the web: 23/01/2015

Target Group(s)

Consumers / travellers / tourists | Employees and Trades Unions | Employers and Employers organisations | Older people / Seniors | Organisations of disabled people | Organisations of older people | People with a service animal | People with disabilities | People with hearing impairments | People with learning difficulties | People with long-term health problems | People with mobility impairments | People with visual impairments | Policy makers /Decision makers / Government | Professionals and professional bodies | Public administrators / Authorities | Tour guides | Tour operators | Tourist venue owners / managers | Travel agents | Wheelchair users


Accessibility auditing | Accessibility information, access guides | Accommodation services | Buildings and facilities design, maintenance | Cafés, restaurants, bars and pubs | Customer relations | Demographics | Disability, disabilities, technical aids | Employment, working conditions | Food and drink | Heritage | Hospitality | Hotel management, hotel business | Information and Communication Technologies | Location-based services | Management of tourist venues and attractions | Policy, legislation | Publishing | Retail | Safety and security issues | Special services for disabled visitors | Staff training | Standards | Suppliers of equipment | Tourist information services | Transport services | Travel agents | Travel services | Young childrens' and families' holidays and services | Youth tourism