Tourism for All, Germany
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The project "Development and marketing of accessible facilities and services within the meaning of Tourism for All in Germany" is a collaborative project funded by the Federal Ministry for Economy and Technology of the German Department of Tourism (DSFT) Berlin eV and the National Coordination Office for Tourism for All Association (NatKo).
The project "Development and marketing of accessible facilities and services within the meaning of Tourism for All in Germany" is a collaborative project funded by the Federal Ministry for Economy and Technology of the German Department of Tourism (DSFT) Berlin eV and the National Coordination Office for Tourism for All Association (NatKo).
Context
In recent years, successes and progress have been made through initiatives at various levels. But still, there are shortcomings:
- There is a lack of suitably tailored accessible facilities and products along the whole tourism service chain
- Too low awareness and qualification of tourism services
- Lack of transparency due to the lack of uniform criteria, terms and markings
- No regional and nationwide pooling of existing barrier-free deals and marketing quality.
Objectives and benefits of the project
The aim of the joint project of DSFT and NatKo is the development and marketing of accessible facilities and services that are primarily aligned with the some specific wishes and needs of our guests and offer the potential for a successful party better profiling.
The tourist service chain
By applying tests of excellence and consistent presentation, the project seeks to create reliable and detailed information on the accessibility of commercial tourist infrastructure, offers and services, and to provide a reliable basis for travel decisions.
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a trusting and transparent "labelling" of the "Accessible Travel / Tourism for All in Germany" for the entire trip and service chain.
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definition of national quality standards for a barrier-free design offer (infrastructure, guest behaviour, service, etc.) and the successive promotion of these standards through training and further training.
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to give the companies and organizations with a comprehensive, nationwide training programme usable new knowledge and skills in dealing with activity-and mobility-impaired people.
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the offers and services of the tourist company extended to a large new target group in order to increase the utilization of their businesses
- significantly better exploit the market potential by increasing the intensity of travel in the target group and to increase the sales and the number of jobs in the German tourism industry.
- to enable people with disabilities access to and participation in the tourist services (inclusion).
Project Plan
The project will run from September 2011 until December 2013. Following the project, the essential parts / modules of DSFT / NatKo continue without support.
The professional and academic monitoring is by PROJECT M and NeumannConsult.
The promoters are supported by a Project Advisory Committee and a working group supporting the project and numerous other partners.
Modules of the project
The project consists of four modules that build on each other:
• Module 1: Identification
• Module 2: Quality standards
• Module 3: Training and
• Module 4: platform.
Module 1:
Construction of a major, trusted and transparent "labelling" of the "Accessible Travel / Tourism for All in Germany" for the entire trip and service chain. Any existing labels and terms to be considered and possibly incorporated.
Module 2:
Development of cross-industry quality standards, notably on the basis of generally accepted rules of technology and the increase of transparency and reliability of products and services offered. This will build on existing standards, in particular the target agreement between disabled and hotel associations and quality management systems developed and implemented standardized criteria, labels and terminology.
Module 3:
Implementation of training for the qualification of the service providers along the entire travel and service chain based on a tailor-made curriculum, which is based on the contents of the modules 1 and 2. The qualifications are based on existing training concepts.
Module 4:
Designing and building a platform for the targeted representation / presentation accessible facilities and services of tourism service providers (tour operators, hotels, restaurants, leisure providers, cultural institutions, etc.) and domestic destinations. The decisive factor here is the integration of existing platforms countries and the coordination and pooling the activities of partners such as tour operators, travel agents, service providers, etc. as well as the marketing for domestic organizations (including DZT, marketing organizations of countries, regions, destinations, etc.)