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CETA - Competitiveness for European Tourism for All

31/12/2008 | 0 comments

The 18-month CETA Project (January 2009 - June 2010) was established by ENAT and its partners in the framework of the European Union's programme "...to support initiatives of public and private bodies, or their existing networks, to contribute to enhancing the sustainability and competitiveness of European Tourism especially for Small and Medium-sized Enterprises (SMEs), while allowing for wider economic, social and environmental benefits to be gained.”
(European Commission, DG Enterprise and Industry, Tourism Unit, 2008).

The CETA project was managed by the European Network for Accessible Tourism (ENAT) which is a multi-stakeholder, non-profit association registered in Belgium,  ENAT was established with the help of an EU grant from DG Employment, Social Affairs and Equal Opportunities, in 2006 – 2007. ENAT is the only pan-European network for accessible tourism with members in all EU Member States. CETA will focus and extend ENAT’s SME activities by promoting tourism accessibility as an enabler of economic, social and environmental sustainability.

CETA addresses the specific objective of making holidays available to all, as requested in the Call for Proposals. It should be emphasised that improving accessibility of tourism venues and services not only serves people who go on holidays! Better accessibility also contributes to tourism which is equitable and socially sustainable for business travellers, MICE (Meetings, Incentives, Conferences and Exhibitions) tourism, Sports tourism and Cultural tourism, to name just a few relevant business areas.

CETA draws on the networking expertise and technical resources of ENAT but is a new and distinct project, focussed entirely on the objectives of Competitive and Sustainable Tourism (CST) for SMEs and Micro-enterprises. As such, CETA has its own visual identity, its own website, an independent editorial board and an experienced team of researchers and business partners from Belgium, Italy, Slovenia, Sweden and the UK. Members of the CETA network will see their businesses benefit directly from information, networking opportunities, learning tools and methods, specially tailored to the needs of SMEs.

In keeping with the aims of the Call, the CETA partners have gathered and shared examples of good practice, delivering knowledge to SMEs on these and other related subjects:

  • Competitive and sustainable tourism indicators and self-assessment tools for SMEs;
  • Destination marketing and the role of SMEs: Public-private partnerships;
  • Staff training programmes in sustainability and accessibility;
  • Accessibility audits of tourism venues and accommodation;
  • Adaptations to buildings and infrastructure; Equipment and supplies;
  • Winning public procurement contracts for accessible, sustainable venues and services;
  • City Guides, information and tourism marketing for SMEs;
  • Eco-tourism for all.

Qualitative research conducted with SMEs has identified their needs and aspirations as well as their preparedness for overcoming barriers and adopting sustainable tourism practices.

Practical, tested tools are offered on-line and in events to enhance the capabilities of SMEs throughout Europe to address the rapidly growing market segment of accessible tourism.

The CETA Website is now closed (2014)

CETA Project Partners

CETA Project Contact: ENAT Secretariat

 

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General Information

Submitted by: Ivor Ambrose
Author(s): Ivor Ambrose
Language(s): EN | FR
Start Year: 2009
End Year: 2010
Acronym: CETA
Countries: Belgium | Italy | Sweden | United Kingdom

Reference

Publisher: ENAT
Date published on the web: 23/10/2010

Target Group(s)

Academics / teachers | Employees and Trades Unions | Employers and Employers organisations | Non-governmental organisations | Organisations of disabled people | Organisations of older people | Policy makers /Decision makers / Government | Professionals and professional bodies | Public administrators / Authorities | Students | Tour guides | Tour operators | Tourist venue owners / managers | Travel agents

Keyword(s)

Accessibility auditing | Accessibility information, access guides | Customer relations | Education, training | Employment, working conditions | Hotel management, hotel business | Information and Communication Technologies | Management of tourist venues and attractions | Policy, legislation | Publishing | Social tourism | Special services for disabled visitors | Staff training | Standards | Suppliers of equipment | Tourist information services | Transport services | Travel bags, luggage, accessories | Travel agents | Travel services | Young childrens' and families' holidays and services | Youth tourism

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