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VisitScotland - Accessible Tourism Conference - Unlocking the Potential

24/01/2013 

VisitScotland logoEdinburgh, 12 March 2013.

It’s VisitScotland’s aim to ensure that Scotland is accessible to everyone.

Accessibility issues aren’t limited to visitors with permanent physical disabilities. They also apply to those with mental health conditions, parents with small children, senior travellers, and people with temporary injuries - as well as their travel companions.

Conference

A free industry conference will take place from 09.15 - 16.00 on 12 March 2013 at the EICC, Edinburgh, exploring the massive economic potential of working with the Accessible Tourism market.

Speakers include:

  • Fergus Ewing MSP - Minister for Energy, Enterprise & Tourism
  • David Grevemberg, CEO, Glasgow Commonwealth 2014
  • Caroline Casey, Founder, Kanchi
  • Mike Cantlay, Chairman, VisitScotland

There will also be a range of afternoon workshops including best practice case studies, tips on writing access statements and customer care advice.

Registration

Register now to secure you place at the conference, which will be a key event on the programme for Scottish Tourism Week (4 - 13 March 2013).

Go to: Conference registration page

For further information, please email: accessible [dot] tourism [at] visitscotland [dot] com and include, 'Accessible Tourism Conference' in the subject line.

VisitScotland writes: "The accessible market is a growing and lucrative one. From January - June 2009, domestic trips to Scotland by visitors with access needs brought £121 million into the Scottish economy in just six months. This rose to £325m for the 11 month period 2009/10.

Currently 11 million people in the UK are disabled - that's 16% of the population. The market is set for growth: as the population ages, the prevalence of disability increases. In fact, 33% of 50 - 65 year olds and 42% of people over 65 have a disability.

Tapping into the accessible market can give you a better return on investment, higher occupnacy rates, and a loyal and returning customer base".

Visit the Business Support section of the VisitScotland website

 

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