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ITB Berlin 2012 - Keynote and Panel on Accessible Tourism

17/02/2012 

ITB Berlin logo 2012 ITB Berlin, 7 to 11 March 2012.

Accessible tourism is a market segment that is underestimated worldwide.

Barrier-free offers target not only people with special needs, they are convenient for all travellers.

How do you successfully develop the market segment?

 

Keynote and Panel Discussion

Category CSR, Mobility
Date: 8. March 2012
Time: 10:30 - 12:00
Location: Hall 7.1a, Auditorium New York 3


Accessible tourism is a market segment that is underestimated worldwide: Barrier-free offers target not only people with special needs, they are convenient for all travelers. Due to the demographic change this market segment should experience strong growth in sales numbers. Where has the market potential not yet been exhausted? How do you succeefully develop the market segment?

Moderated by: Minou Amir-Sehhi, TV Host and Journalist, Minou TV

Panel guests:
Carsten Cossmann, Head of Special Travel, TUI AG
Petra Hedorfer, CEO, German National Tourist Office DZT
Ulrich Homburg, Member of the Board - Passenger Transport, Deutsche Bahn AG
Dr. Rüdiger Leidner, Board Member, National Coordination Board Tourism For All (NatKo)
Lilian Müller, President, European Network for Accessible Tourism (ENAT)

More information: ITB Berlin

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