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Building a Regional Network for the Development of Accessible and Inclusive Tourism

18/12/2016 | 0 comments

BRENDAIT logoThe BRENDAIT Project is the conception and application of a pilot methodology to dynamize the transformation of a territory into an accessible and inclusive tourist destination.

The project is based on the development of a regional partnership involving several public and private agents of the tourist value chain (hotels, restaurants, tourist animation companies, museums, monuments, transportation, tourist information points, etc.) as well as the Social sector.

The aim is to contribute to the creation of a Regional Network of Accessible and Inclusive Tourism that provides quality services to tourists with special needs, i.e. tourists who, in the course of their travel, present needs arising from various types of limitations related to their general health conditions. These can include disability, the ageing process, allergies and respiratory and alimentary intolerances, effects of diverse pathologies, exceptional physical characteristics and specific situations of reduced mobility.

sketched images of people with access requirements  Image: Sketch of people with various access requirements, BRENDAIT.

Consortium

The Consortium responsible for the BRENDAIT Project consists of:

  •  PERFIL - Psychology and Work Lda (PERFIL);
  •  Tourism of the Center of Portugal (TCP);
  •  School of Hospitality and Tourism of Estoril (ESHTE);
  •  Association of the Hospitality of Portugal (AHP);
  •  European Network for Accessible Tourism (ENAT).

The originator of the Project and Consortium Leader, PERFIL, is a company engaged in consultancy, studies and training that has been specializing in accessible and inclusive tourism.

Responsibilities and Tasks

  • TCP's main responsibilities are the strategic orientation of the Project at the regional level and the coordination of the constitution and functioning of the Regional Partnership.
  • ESHTE is responsible for the scientific orientation of the Project, namely the coordination of the formulation of its Conceptual and Methodological Framework.
  • AHP is responsible for the strategic orientation of the Project at the corporate level and for coordinating the national dissemination of its results.
  • ENAT is in charge of the project's strategic orientation at European level and the coordination of the international dissemination of its results.

GOALS

The BRENDAIT Project aims to design and test the practical implementation of a strategy to develop a tourist destination accessible to all, at a regional level, leading to the formulation of a model of intervention that facilitates the overcoming of the main obstacles to the development of Accessible and Inclusive Tourism signaled in European Commission studies:

        
A) Lack of knowledge and lack of interest on the part of a large number of local and regional actors;

        
B) Small size of the companies that make up the tourism chain;

        
C) The indispensable holistic approach intrinsic to the concept of tourist destination.

MODEL OF INTERVENTION

The intervention model, which is intended to be replicable or used as a reference in other regions facing similar obstacles, is based on three axes:

        
A) Cooperation, Partnerships and Networking - provides for the development of tools to promote the sharing of information and experiences between partners on the competitive advantages of increasing accessibility in the business, developing action plans to prepare the region's offer to receive with Successful tourists with special needs and development of marketing plans to capture this new segment of tourism demand at national and international level;

        
B) Lifelong Learning and Training - includes the development of tools to improve service and service skills in this tourism segment;

        
C) Innovation and Quality - integrates the development of dynamics in the areas of entrepreneurship, strategic planning, marketing, quality management and certification aimed at promoting business practices that will improve the quality of tourism services for people with special needs through continuous improvement The accessibility conditions and the service and service competencies.

The Project is based on the development of a Regional Partnership that, with the involvement and participation of the various agents of the tourist value chain, contributes to the creation of a Regional Network of Accessible and Inclusive Tourism that provides quality services to tourists with special needs.

Tourists with special needs are tourists who, in the course of their travels, present needs arising from various types of limitations related to their general health conditions (disability, aging process, allergies and respiratory and alimentary intolerances, sequelae of various pathologies, Exceptional physical characteristics and occasional situations of mobility reduction).

Duration

The BRENDAIT Project has a duration of 18 months (from 09/19/2015 to 03/19/2017) and is divided into 4 phases:

        
- Production of the Conceptual and Methodological Framework of the BRENDAIT Project;
        
- Constitution of the Regional Partnership and approval of the Plan of Action;
        
- Implementation of the Regional Partnership Action Plan;
        
- Dissemination of the Project and its results.

Territory

Map of Central PortugalLocation map of the 8 municipalities of the west coast


The BRENDAIT project takes place in a test territory located in 8 municipalities on the west coast (Alcobaça, Batalha, Caldas da Rainha, Lourinhã, Nazaré, Óbidos, Peniche and Torres Vedras).

Financing

The project, with a total budget of € 210,000, is co-financed by the COSME Programme of the European Union under the Grant Agreement SI2.710593, Turismo de Portugal, Turismo do Centro de Portugal and the Association of Hoteliers of Portugal.

Read about the BRENDAIT project in Portuguese.




 

 

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General Information

Submitted by: Ivor Ambrose
Author(s): BRENDAIT Consortium
Language(s): EN
Start Year: 2015
End Year: 2017
Acronym: BRENDAIT
URL: http://www.perfil.com.pt/lermaisBRENDAIT/brendaitintroedescricao.htm
Countries: Portugal

Reference

Date published on the web: 31/01/2016

Target Group(s)

Consumers / travellers / tourists | Employees and Trades Unions | Employers and Employers organisations | Families with small children | Non-governmental organisations | Older people / Seniors | Organisations of disabled people | Organisations of older people | People with a service animal | People with disabilities | People with hearing impairments | People with learning difficulties | People with long-term health problems | People with mobility impairments | People with visual impairments | Policy makers /Decision makers / Government | Professionals and professional bodies | Public administrators / Authorities | Students | Tour guides | Tour operators | Tourist venue owners / managers | Travel agents | Travel companions, personal assistants | Volunteers | Wheelchair users

Keyword(s)

Accessibility auditing | Accessibility information, access guides | Accommodation services | Age-related issues, (seniors) | Attractions | Cafés, restaurants, bars and pubs | Demographics | Disability, disabilities, technical aids | Food and drink | Heritage | Hospitality | Hotel management, hotel business | Location-based services | Management of tourist venues and attractions | Policy, legislation | Social tourism | Special services for disabled visitors | Staff training | Standards | Tourist information services | Transport services | Walking and hiking | Young childrens' and families' holidays and services | Youth tourism

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