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SE. TOUR – SEnior TOURism Discovering European Territories through Golf and Wine

07/03/2016 | 0 comments

We invite you to discover some of the best golf destinations for travelers looking for a perfect combination of great golf courses, unforgettable landscapes, amazing weather, excellent wines & cuisine and share the hospitality and spontaneous joy of the locals.

Our programs combine Art, Music, Nature and delicious food. We invite you to enjoy the wine and culture, to know the different farms history and to take part in the wine production, to enjoy wine therapy and spas.

SE.TOUR - Are you a senior golf fan looking for an exciting destination where you can enjoy your holidays but still practice?

Plan an unforgettable holiday with us and discover some of the best resorts in Europe recognized for the quality of their facilities, designed by prestigious players and legendary champions.

Project Summary

The project intends to promote the development of a transnational tourism product for seniors (over 55) with an integrated approach to thematic tourism development, in order to enhance as much as possible ALL values and assets that the local cultures can offer and in particular the offer for the practice of golf and wine tourism by valorising the trails and routes through wine growing areas. Since both the practice of golf and wine tourism are not linked to a specific period of the year, the proposed tourism product will also facilitate tourism flows in the involved Countries during their respective low and medium seasons.
This will be done by elaborating a special touristic product where trails, routes and paths for all areas are defined, following a shared model that will give guidance to the local tourism operators and interest groups (tourism SME, wine growers, golf facilities). Furthermore, the developed touristic product will be made available through a dedicated web-portal and mobile app where interested travellers may plan, book and purchase their vacation package immediately and receive a confirmation on reservation within 3 hours form the request.
The project is expected to design a transnational tourism product specifically addressed to senior people (over 55), by offering the practice of golf and the discovery of territories through the culture of wine, and to develop such product into four different touristic package.
The proposed touristic product, developed in four different packages, will be even tested by at least 96 senior travellers (24 per each travel, of which 12 at their own expenses), in order to have, at the end of the project, an evaluation report on the proposed touristic product with eventual perspectives for further development and adaptation to the market needs.

Project duration: 
01/07/2015 - 30/09/2016
 
Project acronym: 
SE. TOUR
 
Call ID: 
COS-TFLOWS-2014-3-15 - Facilitating EU transnational tourism flows for seniors and young people in the low and medium seasons
 
Beneficiaries: 
INSTITUTI PRINCIPE REAL - ASSOCIACAO PARA A INOVACAO E DESENVOLVIMENTO - Portugal - (PARTICIPANT)
FANDANGO TOUR SRL - Italy - (COORDINATOR)
E-SENIORS: INITIATION DES SENIORS AUX NTIC ASSOCIATION - France - (PARTICIPANT)
ASOCIACION ESPANOLA DE PEQUENAS Y MEDIANAS CIUDADES VITIVINICOLAS - Spain - (PARTICIPANT)
 
 
 

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General Information

Submitted by: Ivor Ambrose
Author(s): European Commission
Language(s): EN
Start Year: 2015
End Year: 2016
Acronym: SE. TOUR
URL: http://www.golfandwinetour.com/
Countries: France | Italy | Portugal | Spain

Reference

Date published on the web: 01/03/2016

Target Group(s)

Consumers / travellers / tourists | Tourist venue owners / managers

Keyword(s)

Age-related issues, (seniors) | Customer relations | Food and drink | Golf | Hotel management, hotel business | Management of tourist venues and attractions | Sports | Travel agents

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