Members Area

Don't have an account yet? Sign up now!

Forgot your Password?

Print this page
Send this page
Increase font size
Decrease font size

European Senior Citizens’ Actions to Promote Exchange in Tourism - ESCAPE

27/11/2015 | 0 comments

ESCAPE logoThe ESCAPE project brings together 8 partners who have joined forces with the view to work on the enhancement of the existing tourist infrastructure and staff in the low season, facilitating as such transnational exchanges off-season by concentrating on the senior citizens market.

A total of 5 ESCAPE tourism packages will be developed targeting senior citizens during the low-season period.

Main objectives of the ESCAPE project

  • Identify the needs and preferences of senior tourists and produce a combined all- inclusive report on the characteristics of the seniors market in the tourism/travel sector
  • Attempt to meet the needs of senior citizens when travelling through the development of tourism packages
  • Assess the transnational low-season tourism packages for senior citizens through focus groups of seniors and improve the developed tourism packages
  • Set up National/Regional Advisory Committees in each of the partner countries to discuss, advise and overview the development and promotion of transnational tourism packages for seniors off-season
  • Create a database of senior tourists, senior organisations, SMEs and Local/National authorities in charge of tourism
  • Create synergies with other projects and initiatives dealing with senior tourism.

Work Packages

  1. “Management, Coordination & Reporting”
  2. “Identifying the Needs of Senior Tourists”
  3. “Meeting the Needs of Senior Tourists – ESCAPE Packages”
  4. “Assessing the Transnational Low-Season Tourism Packages for Seniors”
  5. “Promotional & Communication Activities”

Main outcomes

  • Set up of National/Regional Advisory Committees in each partner country for the development and promotion of transnational tourism packages for senior citizens during the low-season
  • Report on senior tourists’ needs and demands
  • ESCAPE Charter – a framework of guidelines, as well as a quality standard specifically relating to what senior citizens need, expect and demand from the tourism industry
  • ESCAPE Club – a group of seniors-friendly/focused tourism businesses/SMEs in the partner countries (e.g. travel agents, restaurants, hotels, transport companies, leisure and sport activities)
  • Development of 5 low-season tourism packages for the seniors market under the logo “ESCAPE to ....Bulgaria/Cyprus/France/Italy/Portugal”
  • Report on the pilot test / focus group results and recommendations for improvement of the 5 tourism packages
  • Development of the iESCAPE mobile application
  • Development of the ESCAPE Club on-line platform

Lead partner/coordinator: Cyprus Chamber of Commerce & Industry - CCCI (Cyprus)

Partners

  • AGE Platform Europe AISBL – AGE (Belgium)
  • Azienda Speciale della Camera di Commercio di Firenze – PROMOFIRENZE (Italy)
  • Cyprus Tourism Organisation - CTO (Cyprus)
  • Top Kinisis Travel Public Ltd - TOP KINISIS (Cyprus)
  • Chambre de Commerce et d’ Industrie du Gers - GERS CCI (France)
  • Cluster for Accessible Tourism – CAT (Bulgaria)
  • Passeio Lda - +PASSEIO (Portugal)

Contact

Ms Demetra PALAONDA
Email: demetrap@ccci.org.cy
Website: www.ccci.org.cy

Duration: 18 months
1st Sept 2014 – 28th Feb 2016

Download the Project Description and Slideshow from the right-hand panel in PDF format.

Funded by the European Commission under Call for Proposals (June 2013) Supporting the enhancement and promotion of sustainable transnational thematic tourism products" 70/G/ENT/CIP/13/B/N03S04


ENAT Member logoCyprus Tourism Organsition (CTO) and Cluster for Accessible Tourism, Bulgaria are Associate Members of ENAT

 

 

 

 

 

0 comment(s) posted

Login so that you can add your own comments.

General Information

Submitted by: Ivor Ambrose
Language(s): EN
Start Year: 2014
End Year: 2016
Acronym: ESCAPE
Countries: Belgium | Bulgaria | Cyprus | France | Italy

Reference

Publisher: European Commission
Date published on the web: 01/10/2014

Target Group(s)

Consumers / travellers / tourists | Employers and Employers organisations | Older people / Seniors | Organisations of older people | Tour guides | Tour operators | Tourist venue owners / managers | Travel agents

Keyword(s)

Accommodation services | Age-related issues, (seniors) | Airlines and air transport | Attractions | Beaches | Bus and coach transport, touring | Cafés, restaurants, bars and pubs | Customer relations | Hospitality | Hotel management, hotel business | Management of tourist venues and attractions | Tourist information services | Transport services | Travel agents | Travel services

Download(s)

Send Page