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"Are we there yet?" High-level Panel Discussion on Destination Development at World Travel Market - WTM 2014


Image of lady wheelchair user on a sailboat looking to the distancePhoto - Travel, leisure, lifestyle by

ENAT – the European Network for Accessible Tourism, in association with VisitFlanders, main sponsor of World Travel Market, presents a panel discussion with leading National Tourist Organisations and tourism researchers at this year’s WTM, promising new insights into destination management and development.

Preparing your Destination for the Accessible Tourism Market:
Lessons from Research and Practice

Date: Tuesday 4th November 2014
Time: 16:00 - 17:30
Location: Premier Room 1. Ex-Cel, London.

(Follow the poppy floor tiles VISITFLANDERS @ S1).

Adding value to tourism

We’ve talked before about focusing on accessibility to improve brand reputation and customer care. Now we’ll reveal what some of the best destinations are doing in practice and how they are adding value to tourism by catering for the wider market.

New research results

Results of three new major studies of Accessible Tourism in Europe: Demand, Supply and Skills Requirements, conducted for the European Commission, will be outlined and discussed by their respective researchers, pointing to recommended policies and actions for NTOs and DMOs.

Going beyond the slogans and good intentions, the speakers will give their views on “how far we have come” and lay out the innovative strategies and approaches that can deliver successful accessible destinations, cities, regions and countries.  

Ms. Antonella Correra from the European Commission’s Unit for Tourism and Cultural Instruments will moderate the session and will also deliver some remarks on the European Union’s Preparatory Action on Accessible Tourism.

Panel speakers:

  • Mr. Ross Calladine, Head of Business Support, VisitEngland, UK
  • Ms. Katrien Mampaey & Pieter Ghijsels, VisitFlanders, Belgium
  • Mr. Olaf Schlieper, German National Tourist Board, Germany
  • Prof. Graham Miller, School of Tourism Management, University of Surrey, UK
  • Ms. Severine Guisset, Project Manager GfK, Belgium
  • Mr. Chris Veitch, Accessible Tourism Consultant, ENAT
  • Ms. Kei Ito, Researcher, Valdani Vicari & Associati (VVA), UK 

There will be opportunities for members of the audience to put questions to the speakers.

ENAT and VisitFlanders welcome WTM visitors to join this essential forum.

Download this announcement in PDF format from the right-hand panel.

Further information:

ENAT – European Network for Accessible Tourism asbl.
Contact: Ivor Ambrose, Managing Director   

Venue Address:
ExCeL - London
1 Western Gateway, Royal Victoria Dock
London Docklands, E16 1XL
Telephone: +44 (0)20 7069 4000

WTM 2014 logoWTM official website:

World Travel Market - the leading global event for the travel industry - is a vibrant must attend business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals. It is a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business.

Presented by:

ENAT logo   Flanders State of the Art logo