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What Do Tourism Infographics Tell You If You Can't See Them?

08/03/2015 | 2 comments

VisitEngland infographic showing a graph of frequencies of types of impairments among visitors.  Example of an Infographic from VisitEngland.

Infographics are on an upward trend on TV and media. Bite-sized pieces of information are served on almost any topic, with eye-catching illustrations, stats and diagrams to make the information more digestible. That's fine, unless your readers are visually impaired. Then they miss the whole message.

As an infographics author or editor, remember to provide alternative formats, with voice and/or text-based versions in your media channel.

It takes hardly any effort to place a link to a text file. You probably have the text written down in a digital format anyway, so make it available to those who cannot see your graphic!

A text version is also searchable by search engines - graphics are not so easily recognised, so you will reach more audiences with text.

Screen readers, which are technical tools used by people with visual impairments, can read text but not graphics so, again, an alternative text version makes sense.     

Two infographics examples:

1. When ENAT received an infographic file from VisitEngland, showing the results of their visitor overnight surveys, we wrote down the statistics that were shown in the diagrams and published them as a text version, along with the link to the original infographics PDF file.
Visit the ENAT webpage:  The Purple Pound: Volume and Value of Accessible Tourism in England

2. When ENAT received an infographic "What kind of a City Break Traveller Are You?" from about things to do in Berlin, Lyon,  Milan, Seville, Venice and Amsterdam, it had no alternative text. We asked its Director, Peter Corcoran, if he would like to send us a text-only version, to get the message across to all our readers. He was happy to do so, writing: 

"Thank you for coming back to me and it is lovely to be dealing with you. I really appreciate you taking the time to point this out to me and yes, absolutely, we can provide a text only version of this infographic. Please find this attached in plain text on a word doc. I do hope this is suitable for your readers."

At the end of this article we reproduce the SunSearchHolidays infographic as an image file, with the text version shown directly beneath it.

We look forward to more infographics - with text, from our members and partners, for publication on our ENAT pages.

Next step: adding speech to Web pages

What if we could listen to a web page?

From December 2015 the ENAT website at is equipped with Read Speaker, a software solution which allows visitors to listen to the text of every webpage being read aloud.

The ReadSpeaker system is embedded in the web page - the site visitor does not need to download any software, just one click of a button activates the reader's voice.

This is a really simple and useful enhancement for websites, making web pages easier to read and understand for people with visual impairments and those with reading difficulties - or a different mother tongue, where listening to a spoken text can be helpful.   

This innovation comes thanks to a new partnership agreement between ENAT and ReadSpeaker that will help us reach more readers - and listeners - contributing to more accessible information for more people.

We believe the ReadSpeaker solution is an excellent tool that all tourism websites should consider for communicating their messages more effectively to the widest possible audience. 

Try ReadSpeaker launches on the ENAT website.   

What kind of a City Break Traveller Are You? Infographic by SunSearchHolidays.

Infographic City Breaks in European Cities. Text follows after this file Text version of Infographic.

What Kind of City Break Traveller Are You?

An infographic representation of the best European city breaks in 2015 broken down by personal interest including the history lover, foodie, fashionista, architecture lover, sun worshipper and culture vulture. Compiled by Sunsearch Holidays.

The beauty of a city break is that it can be different things for different people.

History Lover

You long to stroll through the streets of a city to discover famous landmarks that you previously only read about…

Where to travel for 2015…Berlin, Germany

Why? Berlin has many sights to take in and you may need more than a weekend.

Great photo opportunity...For a photo opp that captures a slice of Berlin history, head for the longest remaining stretch of the Berlin Wall, which runs parallel to the river Spree along Mühlenstraße.

Top Tip! A walking tour is one of the best ways to see the sights – the Berlin Wall, stand above the site of Hitler’s bunker, walk through the Brandenburg Gate and stroll through the Memorial to the Murdered Jews of Europe.


Where to travel for 2015…Lyon, France

Why? Paul Bocuse, the pioneer of nouvelle cuisine is a dominant presence in Lyon and it makes the city the gastronomic capital of France. 

Great photo opportunity…Fourviére Hill. The original Lyon was founded by the Romans on Fourviere Hill. At its height it was probably the major Roman city outside the Italian peninsula.

Top Tip! Stock up on cheese, charcuterie and praline tarts at the weekend food market on Boulevard de la Croix-Rousse.


Where to travel for 2015…Milan, Italy

Why? It is known as Italy’s fashion and design capital.

Great photo opportunity…The Duomo, Milan's magnificent Gothic cathedral is the third biggest church in Europe.

Top Tip! If you limit yourself to the city centre, you’ll find it very compact and easy to walk around to many places.

Architecture Lover

Where to travel for 2015…Seville, Spain

 Why? Easily explored on foot, Seville is peppered with spectacular architecture.

Great photo opportunity…Anywhere along the Guadalquivir river which flows through the heart of the city

Top Tip! It is said that the small tasty bites known as tapas were invented in Seville, so definitely test them out.

Sun Worshipper

Where to travel for 2015…Venice, Italy

Why? Most tourists don’t realise the beautiful beaches that lie close to the floating city.

Great photo opportunity…Who wouldn’t want a photo in a gondola!

Top Tip! At Venice Lido, sandy beaches take up about half the Adriatic side of the island. The majority are private and hotel-owned but there are free beaches at the northern and southern ends.

Culture Vulture

Where to travel for 2015…Amsterdam, Holland

Why?  The names of Van Gogh and Anne Frank are synonymous with the city. Van Gogh is celebrated with an art museum by his name containing many works by the famous artist.

Great photo opportunity…The Golden Bend, the classic stretch of the canal, is flanked by classic Dutch architecture.

Top Tip! The Modern Art Museum and Rijksmuseum are a must for art lovers.

Sources of information:

       AOL Travel News
The Telegraph

Virtual Tourist
The Independent
TNT Magazine
Travel Supermarket.


Ivor Ambrose, Managing Director, ENAT

With thanks to Peter Corcoran. 

ENAT Member logo    VisitEngland is an Associate Member of ENAT.





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