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How Has and How Will the Expanding Market of Mature Travellers Impact Hotel Design?

11/02/2013 | 0 comments

'Accessible Hotel Design' study by Grant Thornton for The Mayor of London, March 2010, confirms that 'The spending power of those over 50 and over 65 is also higher than average. Over fifties hold 60 per cent of the UK's savings, represent about 80 per cent of the UK's disposable wealth and are responsible for 40 per cent of the consumer demand in the UK. Consumer spending among the UK's 50-to-69-year-olds currently runs at £300 billion a year, and this group buy more designer fashion, premium cars, and other expensive goods than any other group.'

Ian Smith, group CEO of Page & Moy Travel Group, said, 'The UK’s older population is growing at the fastest rate, accounting for 17 per cent of our population today, but is expected to rise to 23 per cent by 2035, so older travelers will continue to dominate the tourism offering at home and abroad.'

The 'Labour Force Survey' for the UK found that, 'Levels of disability increase with age. 8% of those aged 16-17 years have a current long-term impairment, compared with 33% of those aged 50 to 65 and 42% of people over 65.'

I am an undergraduate interior design student that is currently doing research as part of my dissertation.

I am interested in how the hotel industry is responding to the needs of the expanding market of mature traveller and how this this could change the way hotels are designed in the future. To understand the needs of the mature traveller more I would appreciate it if anyone can provide feedback on their experiences or opinions on hotel design for 55s and over.

What are hotels getting right and what are they getting wrong?

As a mature traveller yourself do you feel well provided for?

Maybe you are part of a accessibility group and experience consistent issues?

Whatever your experience of this type of traveller, please contribute.

Questionnaire for Over-55s.

I also have a questionnaire that is part of the study. If you are 55 or over I would be grateful if you could complete it. All responses will be kept anonymous.

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ENAT member logoNicolao Ardet is an ENAT Associate Member




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