VisitEngland. AccessforAll Project
31/01/2015 | 0 comments
Short description of the project
The Access for All project, led by VisitEngland, will develop and promote 7 high quality accessible tourism itineraries. It will do this by:
- supporting tourism businesses through an ‘Access for All Development Process’ to improve information, customer service and facilities for the benefit of people with access needs.
- delivering a mainstream national marketing campaign.
It will increase opportunities for people with access needs to take a short break giving them confidence in the accessibility of tourism products and services. Awareness of accessible destinations will be increased improving perceptions of Accessible England and Europe.
A sustainable legacy will be achieved by upskilling and empowering destination organisations (DOs) to become local champions of long-term accessible tourism development and developing at Accessible Tourism Itinerary Toolkit for other destinations. New partnerships will be forged between key tourism stakeholders and disability stakeholders.
- Visit Kent (coastal)
- Visit Birmingham (city)
- Visit Lincoln (city)
- Visit Northumberland (countryside)
- Visit Peak District and Derbyshire (countryside)
- Experience Nottinghamshire (countryside)
- VisitBrighton (coastal)
Description of the work
The work is organised into 4 work packages:
- WP1 – Designing. This will include: appointing Accessibility Experts; holding introductory workshops for destination organisation partners; holding project start up meetings with business partners in each destination.
- WP2 – Implementation (Access for All Development Process). This will include: inspection of venues; production of improvement plans; staff training; mystery visits; updating of access information.
- WP3 – Dissemination. This will include: dissemination to people with access needs via a mainstream consumer marketing campaign including production of itinerary guides, campaign creative and securing advertorial and editorial space in key specialist media channels; dissemination to businesses via B2B communications plan, video case studies and production of ‘Accessible Itineraries Development Toolkit’; dissemination to other EU member states via web and social media coverage provided by European Network for Accessible Tourism (ENAT).
- WP4 – Evaluation. This will include: evaluation of marketing campaign against a set of defined measurement vehicles; project monitoring and reporting; post-completion project evaluation.
Lead partner/coordinator: VisitEngland
Ross Calladine (UK) + William Smart (UK) + Hannah Lowe (UK)
Download the project summary in PDF format from the right-hand panel.
European Commission funded project, reference page:
Project News Update, July 2015
Read the project news update on 30 July 2015, at the VisitEngland website