VisitEngland. AccessforAll Project
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The Access for All project, led by VisitEngland, will develop and promote 7 high quality accessible tourism itineraries. It will do this by: • supporting tourism businesses through an ‘Access for All Development Process’ to improve information, customer service and facilities for the benefit of people with access needs. • delivering a mainstream national marketing campaign It will increase opportunities for people with access needs to take a short break giving them confidence in the accessibility of tourism products and services. Awareness of accessible destinations will be increased improving perceptions of Accessible England and Europe.
Short description of the project
Objectives
The Access for All project, led by VisitEngland, will develop and promote 7 high quality accessible tourism itineraries. It will do this by:
- supporting tourism businesses through an ‘Access for All Development Process’ to improve information, customer service and facilities for the benefit of people with access needs.
- delivering a mainstream national marketing campaign.
It will increase opportunities for people with access needs to take a short break giving them confidence in the accessibility of tourism products and services. Awareness of accessible destinations will be increased improving perceptions of Accessible England and Europe.
A sustainable legacy will be achieved by upskilling and empowering destination organisations (DOs) to become local champions of long-term accessible tourism development and developing at Accessible Tourism Itinerary Toolkit for other destinations. New partnerships will be forged between key tourism stakeholders and disability stakeholders.
Destination Partners
- Visit Kent (coastal)
- Visit Birmingham (city)
- Visit Lincoln (city)
- Visit Northumberland (countryside)
- Visit Peak District and Derbyshire (countryside)
- Experience Nottinghamshire (countryside)
- VisitBrighton (coastal)
Description of the work
The work is organised into 4 work packages:
- WP1 – Designing. This will include: appointing Accessibility Experts; holding introductory workshops for destination organisation partners; holding project start up meetings with business partners in each destination.
- WP2 – Implementation (Access for All Development Process). This will include: inspection of venues; production of improvement plans; staff training; mystery visits; updating of access information.
- WP3 – Dissemination. This will include: dissemination to people with access needs via a mainstream consumer marketing campaign including production of itinerary guides, campaign creative and securing advertorial and editorial space in key specialist media channels; dissemination to businesses via B2B communications plan, video case studies and production of ‘Accessible Itineraries Development Toolkit’; dissemination to other EU member states via web and social media coverage provided by European Network for Accessible Tourism (ENAT).
- WP4 – Evaluation. This will include: evaluation of marketing campaign against a set of defined measurement vehicles; project monitoring and reporting; post-completion project evaluation.
Lead partner/coordinator: VisitEngland
Ross Calladine (UK) + William Smart (UK) + Hannah Lowe (UK)
Contact:
Ross.Calladine@visitengland.org
William.smart@visitengland.org
Hannah.lowe@visitengland.org
Website: www.visitengland.com www.visitengland.org
Download the project summary in PDF format from the right-hand panel.
European Commission funded project, reference page:
http://ec.europa.eu/growth/sectors/tourism/offer/accessible/index_en.htm
Project News Update, July 2015
Read the project news update on 30 July 2015, at the VisitEngland website